The annual SXSW Conference in Austin is a notorious hotbed of new tech innovations and trends for business, and PR and marketing communications is often bountifully served. This year's event has certainly been no exception. Artificial intelligence has particularly gotten loads of attention, both is the form of tech-advancing insights and burgeoning conspiracy theories--but despite Elon Musk's dire warning of AI's imminent danger, where he declared that "AI is far more dangerous than nukes," plenty of useful info was presented. David Meerman Scott, who pioneered the practice, wants to give you the lowdown on how to inject your ideas into a breaking news story to get the coverage you want. One big topic was AI-powered assistants, and the way they are redefining home life as well as things like retail, travel and all-around convenience.